Meet The Designer That is Making Maternity Clothes Cool

Designer Ariane Goldman discovers the art of the balancing act.

In 2011, Twobirds Bridesmaid founder Ariane Goldman wanted to embrace the changes of pregnancy in the most graceful and stylish way possible. While expecting her first child, she searched for maternitywear that matched her usual style of crisp sailor shirts, perfectly broken-in denim, and effortless jersey dresses, but she was ultimately underwhelmed by a lackluster market full of frumpy empire dresses and elasticized denim leggings. “There were no brands that spoke to my desire to celebrate how great I felt and how cool this moment was,” says Goldman. “Being a savvy consumer and a little bit of a businesswoman, a lightbulb went off: If I’m looking for this and can’t find it, then most other women can’t either.” Her lightbulb became Hatch Collection, which she founded on the premise that women should have chic clothing that can be confidently worn before, during, and after pregnancy.

Hatch offers exquisitely draped jersey dresses, jumpsuits, and super-soft cashmere basics that will keep a woman stylish way past the nine-month mark. Hatch’s sister brand, Twobirds Bridesmaid, brings the same logic to the notoriously dismal bridesmaid dress industry. With a hectic schedule that includes mothering two children and managing two businesses, Goldman’s life is an intricate balance. “Small things like manicures and pedicures help me to reboot,” she says. “I try to visit a steam room at Soho House as often as I can for a quick shvitz hit.”

So when Goldman was presented with the opportunity to attend the Buick Studio Envision wellness retreat—held over a steamy August weekend in the Hamptons—the designer simply couldn’t resist. The weekend celebrated the launch of the first-ever Envision, Buick’s new luxury SUV, and brought creative professionals together to explore methods of wellness and beauty from the inside out, as inspired by the vehicle. The retreat, set in idyllic Amagansett, was a much-needed change of pace, with its itinerary full of meditation sessions, wellness panel discussions, and reiki healing consultations. “This weekend away was something new for me,” says Goldman. “I’m often busy with both companies and both kids, so the fact that I took a little time to enjoy myself and experience new things was really great.”

Attendees of the wellness getaway included Jenné Lombardo, Athena Calderone, and Jeanann Williams—all fellow multi-hyphenate moms working in creative industries, seeking a reprieve from Manhattan’s sweltering heat wave and the 9-to-5 responsibilities that they left behind. “I ran into a lot of other women that I really respect,” says Goldman. “Seeing them there also made me feel like I was in a community of other girls who try to strike that same balance that I’m also looking for.”

As inviting as a menu of massages, sound baths, and yoga mats sounds, the Studio Envision weekend’s activities were more than the usual rest and relaxation, and the sessions were tailored to the event’s attendees. Personalized sessions with invited experts, along with surprising wellness methodology, made the event a can’t-miss opportunity. Ariane had a one-on-one session with SoulCycle instructor and celebrity trainer Akin Akman that kicked her typical hot-yoga workout routine in the butt, literally. Famous for training the envy-inducing bodies of Karlie Kloss and other celebrities, and commanding a cult-like following dubbed “Akin’s Army,” Akman led a high-intensity boot-camp class that pushed Goldman past her fitness comfort zone. “Akin is no joke,” she says. “He whipped my ass a little. We did burpees, push-ups, and quick circuit-training moves. Then we did a lot of mat work that focused on core exercise and strength.”

Coming away from the weekend, Goldman returned to the city and resumed her typically bustling work flow: mapping out new collections and tending to her family, while prepping for a European family vacation to cap off the summer. However, Goldman faced her usual Monday morning grind with a new sense of resolve, armed with real-life lessons from Akman’s boot-camp class that she hadn’t anticipated. Even with all of the milestones that she’s attained after years in the fashion industry, Goldman was reminded that pushing past fears, both personal or professional, can still be exhilarating and rewarding. “Approaching this boot camp, which was totally new to me, I was fearful and excited,” she says. “It sounds cheesy, but when it was over, I felt really strong, like I’d overcome something.”

Taking the time to address the body’s needs before engaging the mind turned out to be another revelation for Goldman. “My mind tends to be really strong and assertive, but I feel like my body tends to lag behind my mind a little,” says Goldman. “To be honest, I came out of Akin’s class realizing that I have work to do to get my body and strength to where my head is.”

Goldman is now excited to balance mind and body wellness in the same way that she maintains equilibrium between work and home life, with each facet intertwined in four-part harmony. “I think it’s so awesome to feel whole and complete and strong in your body. It’s so interrelated,” says Goldman. “I really learned that in order to feel that much higher, balance is key.”

Original article can be found here.



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